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| JOHN DUMELO |
Speaking on the economic impact of the ongoing football spectacle, Dumelo highlighted how the viewing centres have become more than just gathering places for football fans.
He noted that they are also serving as important sources of employment and income generation for young people and small business owners.
According to him, the initiative has provided opportunities for a wide range of workers, including event organizers, security personnel, vendors, technicians, ticket attendants, and food sellers.
The centres have also stimulated local economic activity by attracting large crowds during World Cup matches.
“More than 110 jobs have been created through these viewing centres,” Dumelo said, emphasizing the positive effect the facilities have had on communities and local businesses.
Economic Benefits Beyond Football
The World Cup remains one of the most-watched sporting events globally, and Ghanaian fans have embraced the tournament with enthusiasm.
Across several towns and cities, viewing centres have become hubs of entertainment where supporters gather to watch matches on giant screens.
The increased foot traffic has created business opportunities for entrepreneurs who sell food, beverages, football merchandise, and other products around the venues.
Many vendors report increased sales on match days as fans spend hours at the centres before, during, and after games.
For some young people, the viewing centres have also provided temporary employment opportunities at a time when job creation remains a major concern for many communities.
Dumelo explained that the initiative demonstrates how sports can be leveraged to support local economies while bringing people together through a shared passion for football.
Youth Employment Opportunities
One of the key beneficiaries of the viewing-centre initiative has been the youth.
Many of the jobs created are being filled by young men and women who assist with ticketing, crowd management, technical operations, and customer service.
The centres require teams to manage audiovisual equipment, maintain facilities, coordinate events, and ensure the safety of spectators.
These responsibilities have opened doors for individuals seeking work experience and additional income.
Observers say such initiatives can contribute to broader efforts aimed at reducing unemployment by creating opportunities linked to major sporting and cultural events.
Potential for Future Sporting Events
The success of the World Cup viewing centres has sparked discussions about replicating the model for other major sporting tournaments, including the Africa Cup of Nations, UEFA Champions League finals, and international athletics competitions.
Supporters of the initiative believe that organized public viewing events can continue generating employment while promoting tourism, entertainment, and local commerce.
Industry analysts point out that sports-related activities are increasingly becoming an important part of the entertainment economy.
By investing in infrastructure and community-based events, organizers can create sustainable opportunities that extend beyond a single tournament.
